List of Free Marketing Tools

Email Marketing

Activecampaign – ActiveCampaign is a robust email marketing platform that features marketing automation features and lead scoring. All the features are included in their free plan (minus some premium data-append capabilities), all up to 2,5000. All the marketing and sales automation features are included in free plan.

MailChimp – The original “forever free” email marketing platform. Mailchimp is a robust email marketing platform. Their free plan contains all the functionality, minus automation and drip-campaign features.

Yesware – Easily track email sent through Gmail. Yesware has a free plan that allows for a set number of events (tracked email opens) per month. Pop-up notifications show up everytime a tracked email is read. Gives regional location based on reverse-IP lookup.

 

Social Media

Tweetdeck – Easily manage multiple Twitter handles from one single dashboard. Tweetdeck can monitor hashtag feeds, multiple Twitter feeds, direct messages across multiple handles and more.

Social Mention – A useful tool that will list all the references to a brand or subject matter in the blogsphere and over social media networks. Know what networks people are sharing content on and how they’re reacting to it.

Klout – Klout benchmarks your various social media handles and gives you an overall “Klout Score”. Aside from that, it monitors trending content that can be used for content curation ideas.

 

Web Development

WordPress – WordPress is an open-sourced content management system that makes deploying websites and curating content fast and easy. WordPress is a blogging platform that many businesses and bloggers use for web development as well.

Google Analytics – A free analytical suite offered by Google. Simply install the tracking codes into the header of your website. Google Analytics will give metrics on number of visitors, pageviews, traffic sources and more.

 

Search Engine Optimization

MOZ Bar – A handy plugin for your favorite browser. The MOZ Bar will highlight DoFollow, NoFollow, external and internal links. It will also list the on-page elements such as header text, bold, ect.

 

Podcastings

BlogTalkRadio – Start your own radio show free of charge. BlogTalkRadio can be monetized directly, can drive traffic and build links for SEO value.