Free Email Marketing Automation
As you can see from the video above, ActiveCampaign is a very robust email marketing platform, and now they’ve got a free plan with full marketing automation features for up to 2,500 contacts. You’ve just got to share the footer-space with them.
You’ll probably never be using the automated sales follow-ups for any internet monetization projects, but that doesn’t mean you can’t leverage the awesome drip-campaign functionality of the platform.
ActiveCampaign uses reverse-ip lookup to append location information to the database. This enables the segmentation of messages via region, even if the data was never collected during opt-in. ActiveCampaign also has some very robust personalization. They’re conditional content can feature fully dynamic HTML, based on database contents as well as interactions with previous campaigns.
It’s definitely a great MailChimp alternative for those who are looking for some very functional email drip campaigns without needing to break out the wallet. Try it today.